Case study
Bombae (Bombay Shaving Company)
LOCATION
India
INDUSTRY
Beauty & Personal Care
RESULT
Contributed to Bombae's HairPlay Pro launch campaign.
OVERVIEW
Mideaseed partnered on the launch campaign for Bombae by Bombay Shaving Company, supporting creator-led promotions for the launch of HairPlay Pro. Through strategic creator collaboration, we helped amplify the product's presence across social media during its launch phase.
CHALLENGE
Launching a new premium beauty-tech product required authentic creator content that could build trust, demonstrate the product naturally, and generate excitement among the target audience.
RESULT
Supported the launch campaign through creator partnership management, contributing to product awareness, authentic social content, and a stronger digital presence during the launch period.
The collaboration was managed smoothly, with authentic creator content that aligned perfectly with our launch campaign."
— Bombae Campaign Team
